This tends to be the question that anyone asks when they’re considering a service such as Virool.com. This is because like any marketing campaign, success is not guaranteed. The quality of the service provided however affects how likely the odds of success are.
Virool have taken a novel approach in marketing campaigns by focusing on the promotion of peoples’ brand/image/service through YouTube videos. YouTube is undeniably popular, with over 6 billion hours of video watched each month. Accordingly many people struggle to get their videos any attention.
For anyone the price of Virool will simply have to be measured against a potential increase in viewership. This article will look at Virool’s service and whether it really is worth it.
So How Does it Work?
Well the basic idea is that Virool take your videos (whatever their content) and match it with one of their publishing partners. This is based on which publishing site is most likely to have the video owner’s target audience using it.
A publishing site is really just any website, app or game that actively displays and produces content. So if for example a musician/band have uploaded some YouTube videos and want to get it to their target audience – Virool will take the content and have it seamlessly linked in to one of the partnered publishing sites (MTV for example).
How Does it Reach my Target Audience?
Having identified an appropriate partnered publishing website for their client they can then split your target audience in to their key demographics.
Gender – Depending on the nature of the video’s content it will often be targeted at either males or females. For example when marketing a clothing brand Virool will make sure it’s published within a site that is orientated towards whichever sex your clothes are.
Age – Regardless of whether people are trying to promote their brand or even a Vlog, they will always have a targeted age in mind.
Interest – As mentioned Virool will obviously match the content of the videos with publishing websites that actively display/produce similar content.
Platform – For some video content it makes sense display them on alternative platforms to just websites. For example apps or games that are more likely to be used by your target audience make a viable alternative.
Location – Some services or blogs may be aimed at a target audience on a more local level; Virool will take this into account when deciding upon the right publisher.
How do I Know if It’s Working?
Your viewership could potentially go up, down or stay the same during your use of Virool’s service. This could be for a number of reasons, however what Virool do is offer complete transparency and detailed analytics of their service. Meaning that you can see when your viewership has increased thanks to Virool’s service, or even if it has been through your own marketing efforts that it has done so.
The quality of Virool’s service (like most) is dependent upon how much you pay for. Quite simply the more you invest in it, the more people will see your videos. This does not however guarantee that any viewers will actually like the content. Even if they are your target audience, the content will have to be of sufficient quality and engaging enough to actively draw viewers into your content
So is it Worth it?
Yes, you could argue that it’s a win-win service. Either you use it and reap the benefits of increased viewership, or you find out that your content is not really drawing in viewers, despite having been seen by your target audience.
Don’t take my word for it! You can test Virool for yourself with these free $10 coupons we got our hands on. We only have a limited number available so only the first 20 people to use the coupon will be able to take advantage of the free $10 in Virool credit. After you’ve signed up for free, press the “make payment button” and select the “coupon” tab. Enter checkoutvirool and enjoy $10 in free credit!